Creative + Tech Projects

As a creative tech consultant, I’ve helped creative businesses and tech companies launch immersive products and experiences infused by creative storytelling, powered by innovative tech. I headed program management, developed go-to-market & business strategies for digital solutions that drive high customer engagement and sustained revenue.

Selected Projects

Winter arts festival

During COVID, we were the strategy and technology provider for the world’s first city-scale Augmented Reality art exhibitions held by Vancouver Mural Festival (VMF). We implemented over 29 Spark AR filters and transformed Vancouver into an interactive, open-air gallery featuring AR art by local and international artists. The festival was met with great success; not only was it the start of VMF incorporating emerging tech into large-scale public installations, but it also became a continued staple of VMF’s annual arts festival.

My role:

• Led strategy & solution development

• Advised and supported festival launch plan

• Partnered with Technical Producer in managing cross-functional delivery teams

• Client & account management to ensure on-target delivery

• QA & logistical testing

Chinatown storytelling centre

An upcoming cultural attraction in Vancouver’s historic Chinatown, the Chinatown Storytelling Centre was preparing for its public launch and the introduction of technology-enabled exhibitions designed to bring community stories and heritage to life. The project focused on building a launch and audience strategy that combined physical exhibitions with AR tech and projection mapping to create a more immersive and emotionally engaging visitor experience, in partnership with the Vancouver Chinatown Foundation.

My role:

• Interim Marketing Director, leading the museum launch strategy and go-to-market planning

• I shaped audience and engagement strategy, designed the marketing and communications plan, and worked with exhibition and technology partners to design the visitor journey

• Aligned and trained internal teams around launch priorities, messaging, and operational readiness

• Positioned immersive technology as a practical and scalable tool to support long-term attendance growth and sustainable revenue for a cultural organization

EMpire of the son

I collaborated with award-winning writer and actor Tetsuro Shigematsu to reimagine his hit live theatre performance Empire of the Son to an online live format. This production was designed to test whether intimate, story-driven performances can successfully translate to a streaming format—and reach new, non-traditional theatre audiences beyond geographic limitations, while opening up revenue potential traditionally limited by the number of physical seats and labor costs. The project explored a lean, sustainable production model using platforms such as Moment House and DaCast, new equipment in camera capturing & live streaming, and how show content and other audience engagement mechanisms need to be adapted to create the same storytelling magic when delivered through remote and digital means.

My role:

• Producer and go-to-market lead

• Digital experience design, platform and technical selection

• Pricing and ticketing structure, audience segmentation, and marketing execution

• Post-show discussion moderation, design interactive audience elements to deepen emotional connection and engagement

Impact

• Launched a multi-show live streaming theatre experiment (3 performances with up to 1,000 audience capacity per show, 96% attendence)

• Built and tested a new digital distribution and monetization model for independent theatre creators

• Validated demand for live online performance formats among non-traditional and geographically distributed audiences—supported through digital marketing ad spend, partnerships and outreach to organizations such as Nikkei National Museum & Cultural Centre and Powell Street Festival

• Established a repeatable online audience and marketing infrastructure to support future creative and cultural productions

• Expanded revenue streams by bundling subsequent writers’ workshop offering, derived from the theme of the show

WOrkshops & Speaking engagements

I directed workshops and am a frequent speaker at industry events. My workshops focus on go-to-market, building sustainable revenue models, technological applications, and more, walking through evaluations and frameworks that are actionable to drive change from just a couple session of learning. I’m often invited to speak about emerging technology and its implications.

Other selected work